About Us/Leadership
Meet the team behind Omassist.
Our leadership team brings together decades of experience in healthcare, technology, and operations – united by a commitment to strengthening the referral model and supporting the clients, independent caregivers, and referral businesses who rely on it.
Our Founders: A Blend of Industry Expertise
Omassist is guided by leaders who understand both the human side of care and the operational realities of referral‑based businesses. Their combined expertise created a platform that brings clarity, simplicity, and support to clients, independent caregivers, and the businesses that connect them.
Deborah Kelley
COO & CMO
Deborah Kelley is the co-founder and Chief Operating Officer of Omassist, where she leads sales, marketing, revenue operations, and day-to-day management as the company's subject matter expert. She is the owner of a successful Visiting Angels franchise, an AHCA-licensed and accredited Nurse Registry serving seniors across Hillsborough, Polk, and Manatee Counties since 2004. Before launching her registry, Deborah held leadership roles at WellCare and Amerigroup, managing provider networks, HEDIS compliance, and AAAHC accreditation efforts. A US Army veteran, she holds a B.S. in Healthcare Administration, a degree in Medical Records management and has earned CSA and Florida 215-Life Health & Variable Annuity License certifications.
Mark Zeitler
CEO & CTO
Mark Zeitler is the co-founder, Chief Executive Officer, and Chief Technology Officer of Omassist, bringing more than four decades of experience building and scaling software companies across SaaS, ERP, telecommunications, and cloud platforms. He co-founded Accrisoft and led its technology vision for more than two decades, helping grow the business into a successful SaaS company before its acquisition by Mainsail Partners. He later served as fractional CTO across multiple Teamfront companies, helping guide development, DevOps, and quality practices across a growing software portfolio. At Omassist, Mark leads product, technology, and company strategy, combining deep technical expertise with hands-on leadership to build a modern platform for referral businesses, clients, and caregivers.
Alexis Burulia
Sales Development Rep
Alexis is a Sales Development Representative at Omassist who brings a strong foundation in digital marketing and sales. With experience in client outreach, social media, and lead generation, she enjoys connecting with potential clients and understanding their needs. In her role at Omassist, Alexis focuses on prospecting, qualifying leads, and helping move opportunities through the sales pipeline.
Paul Carpenter
Creative Director
Paul is a product leader with nearly three decades of experience building SaaS products from concept to market leadership. A maker at heart, he brings a rare combination of strategic product thinking and hands-on design and development expertise, bridging creativity and technical execution across every stage of a product's life.
Evan Gratzick
Director of UX
Evan is a seasoned technical trainer with a unique blend of experience in web development and grade school education. He's passionate about making complex tools easy to use and leads our customer onboarding process with clarity and care.
Mike Zeitler
Director of Technology
Mike is a software engineering leader with over 30 years of experience as a Director of Engineering, Software Architect, and Software Engineer. At Omassist, he leads testing and quality assurance for the product while helping integrate AI systems to enhance the platform's capabilities.