The Omassist Story: Empowering Home Care with Technology and Heart

A Name with Meaning

The name Omassist holds a special place in our hearts. In German culture, "Oma" is an affectionate term for "grandmother," symbolizing warmth, care, and deep family bonds. Both of our founders, Deborah and Mark, cherished their relationships with their grandmothers, who played pivotal roles in their upbringing. This deep-rooted respect and love for their "Omas" inspired the creation of Omassist, a platform dedicated to providing compassionate, personalized care to the elderly while making home care easier for everyone involved.

The Changing Landscape of Senior Care

Many seniors wish to age gracefully in the comfort of their own homes, surrounded by familiarity and loved ones. In many European cultures, multiple generations live together, reducing the need for clinical nursing home settings. Here in the U.S., more families are recognizing the benefits of keeping loved ones at home, where they feel safest and most comfortable. Omassist was designed to make that possible—giving caregivers, agencies, and families the tools they need to simplify and enhance in-home care.

How Omassist Makes Home Care Easier

By leveraging AI-driven automation, Omassist removes the complexity from home care management. Our technology optimizes every step of the process:

• Smart Caregiver Matching – Ensuring the right caregivers are paired with clients based on location, skills, and availability.

• Automated Scheduling & Real-Time Tracking – Simplifying shift management and providing live updates for caregivers and families.

• Seamless Billing & Payments – Secure, automated transactions that handle caregiver pay and compliance effortlessly.

• Regulatory Compliance & Security – Strict encryption and data protection measures to ensure privacy and compliance with industry standards.

• User-Friendly Web & Mobile Apps – A simple, intuitive interface designed for ease of use by caregivers, agencies, and families alike.

Why Omassist Stands Out

The home care industry is expanding rapidly, and families are seeking more flexible, reliable options. Omassist provides agencies and independent caregivers with the tools they need to scale operations while maintaining exceptional service quality. Our AI-powered automation eliminates manual inefficiencies, allowing caregivers to spend more time focusing on care rather than administrative work.

Designed for ease of use and efficiency, our platform ensures that everyone—from caregivers to agency managers to families—can navigate and utilize it with minimal effort.

A Simple, Transparent Pricing Model

Omassist operates on a straightforward, transaction-based pricing model—eliminating upfront licensing costs and ensuring accessibility for agencies of all sizes. Whether you're a startup or an established registry, Omassist makes adopting modern technology easy and affordable. Our lean, remote-first approach keeps operational costs low while enabling continuous innovation and expansion.

Our Founders: A Blend of Industry Expertise

Omassist is led by industry veterans with extensive experience in both home care and technology:

• Deborah Kelley – A successful Visiting Angels franchise owner who understands the real challenges of running a caregiver registry and the need for efficiency in operations.

• Mark Zeitler – A seasoned entrepreneur with a track record of building and scaling software businesses, bringing deep technological expertise to Omassist.

Together, they’ve created a modern, intuitive, and efficient solution that helps caregivers, agencies, and families provide the best possible care.

Our Vision for the Future

At Omassist, we believe that aging in place should be a choice available to everyone. Through smart technology, thoughtful design, and a deep commitment to compassionate care, we are making that a reality—one home at a time.