Our mission is to optimize Registry referrals, creating the ideal experience for clients and their caregivers.
Our mission is to simplify Caregiver referrals by empowering registries, caregivers, and clients through smart, reliable, and accessible solutions.
Omassist integrates cutting-edge AI and automation to remove the complexities of caregiver vetting and referral coordination. Our platform ensures that caregiver-client referrals, communication, and payment processes are smooth, giving Registries and Caregivers more time to focus on what truly matters: Ensuring care for their clients.
A Name with Meaning
Omassist, inspired by the German word “Oma” for grandmother, was created by Deborah and Mark to honor their grandmothers’ care and love, offering compassionate, heart-felt service for all.
The Changing Landscape of Senior Care
Omassist empowers families and caregivers with tools to simplify the in-home care referral process, helping more seniors age comfortably at home, a growing trend in the U.S. and Europe.
Smart Caregiver Matching
Ensuring optimal caregiver to client matching, based on service type, skills, location, availability, and rates.
Real-Time Tracking and Reporting
Simplifying access and providing live updates for caregivers, clients, and families.
Seamless Billing & Payments
Secure, automated transactions that handle client's payments to their caregivers with ease and efficiency.
Regulatory Compliance & Security
Strict encryption and data protection measures to ensure privacy and compliance with industry standards.
User-Friendly Web App
A simple, intuitive interface designed for ease of use by caregivers, Registries, and families alike.
Designed for ease of use and efficiency, our platform ensures that everyone, including caregivers, office staff, and families, can navigate and utilize Omassist with minimal effort.
- AI-powered automation
- Focus on quality care
- Easy-to-use interface
- Flexible, scalable solution
Omassist is led by industry veterans with extensive experience in healthcare and technology:
Together, they have created a modern, intuitive, and efficient solution that helps caregivers, Registries, and families provide the best possible care.
Deborah Kelley
COO & CMO
Deborah Kelley is the co-founder and Chief Operating Officer of Omassist, where she leads sales, marketing, revenue operations, and day-to-day management as the company's subject matter expert. She is the owner of a successful Visiting Angels franchise, an AHCA-licensed and accredited Nurse Registry serving seniors across Hillsborough, Polk, and Manatee Counties since 2004. Before launching her registry, Deborah held leadership roles at WellCare and Amerigroup, managing provider networks, HEDIS compliance, and AAAHC accreditation efforts. A US Army veteran, she holds a B.S. in Healthcare Administration, a degree in Medical Records management and has earned CSA and Florida 215-Life Health & Variable Annuity License certifications.
Mark Zeitler
CEO & CTO
Mark Zeitler is the co-founder, Chief Executive Officer, and Chief Technology Officer of Omassist, bringing more than four decades of experience building and scaling software companies across SaaS, ERP, telecommunications, and cloud platforms. He co-founded Accrisoft and led its technology vision for more than two decades, helping grow the business into a successful SaaS company before its acquisition by Mainsail Partners. He later served as fractional CTO across multiple Teamfront companies, helping guide development, DevOps, and quality practices across a growing software portfolio. At Omassist, Mark leads product, technology, and company strategy, combining deep technical expertise with hands-on leadership to build a modern platform for registries, clients, and caregivers.
Alexis Burulia
Sales Development Rep
Alexis is a Sales Development Representative at Omassist who brings a strong foundation in digital marketing and sales. With experience in client outreach, social media, and lead generation, she enjoys connecting with potential clients and understanding their needs. In her role at Omassist, Alexis focuses on prospecting, qualifying leads, and helping move opportunities through the sales pipeline.
Paul Carpenter
Creative Director
Paul is a product leader with nearly three decades of experience building SaaS products from concept to market leadership. A maker at heart, he brings a rare combination of strategic product thinking and hands-on design and development expertise, bridging creativity and technical execution across every stage of a product's life.
Evan Gratzick
Director of UX
Evan is a seasoned technical trainer with a unique blend of experience in web development and grade school education. He's passionate about making complex tools easy to use and leads our customer onboarding process with clarity and care.
Mike Zeitler
Director of Technology
Mike is a software engineering leader with over 30 years of experience as a Director of Engineering, Software Architect, and Software Engineer. At Omassist, he leads testing and quality assurance for the product while helping integrate AI systems to enhance the platform's capabilities.
At Omassist, we believe that aging in place should be a choice available to everyone. Through smart technology, thoughtful design, and a deep commitment to providing excellent service, we are making that a reality; one Registry at a time.
Omassist connects registries, caregivers, and clients. Making care referrals simpler, efficient, and accessible for all.